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The trends in DTCA and effects of DTCA by pharmaceutical firms in the United States

  • Marshall University

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalManagement Faculty Research
StatePublished - Mar 22 2017

Keywords

  • DTCA
  • advertising
  • prescription drugs
  • impact

Disciplines

  • Health and Medical Administration
  • Health Information Technology
  • Management Information Systems
  • Management Sciences and Quantitative Methods
  • Medicine and Health Sciences
  • Other Business
  • Pharmacy and Pharmaceutical Sciences

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