@article{082350c80fbb4bc0b36e03126213ec27,
title = "Success Mass Customization: The Role of Market Segment Favorableness",
keywords = "mass customization, market segment favorableness, flexibility, learning organization",
author = "Lau, \{Wai Kwan (Elaine)\}",
note = "Lau, Elaine W. K. “Success Mass Customization: The Role of Market Segment Favorableness.” Proceedings of the 4th International Conference on Operations and Supply Chain Management, 25-31 July 2010, Hongkong \& Guangzhou, China. The Chinese University of Hong Kong, 2010. 609-614.",
year = "2010",
month = jul,
day = "1",
language = "American English",
journal = "Accounting Faculty Research",
}