Online Word-Of-Mouth and Mobile Product Reviews:An Experimental Investigation of the Mediating Role of Mobile Self Efficacy

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Keywords

@article{5ce634484c294a80b4676c06d85e21cb,

title = "Online Word-Of-Mouth and Mobile Product Reviews:An Experimental Investigation of the Mediating Role of Mobile Self Efficacy",

keywords = "Mobile Self Efficacy, Mobile Reviews, Mobile Commerce, Word of Mouth",

author = "Furner, \{Christopher P.\} and Zinko, \{Robert A.\} and Zhen Zhu and William McDowell and Adam Dalton",

year = "2014",

month = jun,

day = "1",

language = "American English",

journal = "WHICEB 2014 Proceedings",

}

TY - JOUR

T1 - Online Word-Of-Mouth and Mobile Product Reviews:An Experimental Investigation of the Mediating Role of Mobile Self Efficacy

AU - Furner, Christopher P.

AU - Zinko, Robert A.

AU - Zhu, Zhen

AU - McDowell, William

AU - Dalton, Adam

PY - 2014/6/1

Y1 - 2014/6/1

KW - Mobile Self Efficacy

KW - Mobile Reviews

KW - Mobile Commerce

KW - Word of Mouth

UR - https://aisel.aisnet.org/whiceb2014/66

M3 - Article

JO - WHICEB 2014 Proceedings

JF - WHICEB 2014 Proceedings

ER -