Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior

TY - JOUR

T1 - Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior

AU - Joo, Soohyung

AU - Choi, Namjoo

AU - Harper, Lindsey M.

PY - 2019/4/1

Y1 - 2019/4/1

KW - Social media

KW - Libraries

KW - Marketing

KW - Technology Acceptance Model

KW - Theory of Planned Behavior

UR - https://uknowledge.uky.edu/slis_facpub/71

U2 - 10.1086/702198

DO - 10.1086/702198

M3 - Article

VL - 89

JO - Information Science Faculty Publications

JF - Information Science Faculty Publications

IS - 2

ER -