Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams

N. David Pifer; Jennifer Y. Mak; Won-Yul Bae; James J. Zhang

Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams

N. David Pifer
, Jennifer Y. Mak
, Won-Yul Bae
, James J. Zhang

Marshall University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Management Faculty Research
State	Published - Jan 1 2015

Disciplines

Business
Sports Management

Access to Document

Examining the Relationship Between Star Player Characteristics anFinal published version, 1.12 MBLicense: Unspecified

http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2015-Fall/MMJ-2015-Fall-Vol25-Issue2-Pifer-Mak-Bae-Zhang-pp88-106.pdf

Cite this

@article{79fa904c22b7494692cb75fafa87e486,

title = "Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams",

author = "Pifer, \{N. David\} and Mak, \{Jennifer Y.\} and Won-Yul Bae and Zhang, \{James J.\}",

note = "Pifer, N. D., Mak, J. Y., Bae, W. \& Zhang, J. J. (2015). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 25(2), 88-106.",

year = "2015",

month = jan,

day = "1",

language = "American English",

journal = "Management Faculty Research",

}

TY - JOUR

T1 - Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams

AU - Pifer, N. David

AU - Mak, Jennifer Y.

AU - Bae, Won-Yul

AU - Zhang, James J.

N1 - Pifer, N. D., Mak, J. Y., Bae, W. & Zhang, J. J. (2015). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 25(2), 88-106.

PY - 2015/1/1

Y1 - 2015/1/1

UR - https://mds.marshall.edu/mgmt_faculty/162

M3 - Article

JO - Management Faculty Research

JF - Management Faculty Research

ER -

Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams

Disciplines

Access to Document

Other files and links

Cite this