Research output per year
Research output per year
Personal profile
About
Dr. Mak is currently director of the sport management program. She holds a M.S. and a Ph.D. from Indiana University and a M.B.A. from Marshall University. Dr. Mak graduated with a First Class Honor from Hong Kong Baptist University. She teaches sports marketing, organizational behavior, and supervises internships. Her research interest includes the marketing of sport and the economic impact of tourism and leisure behavior. She has written more than 45 refereed publications and book chapters and has delivered more than 70 presentations throughout the world. She has been a Marshall faculty member since 2000.
Related documents
Disciplines
- Sports Management
Research output
- 15 Article
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Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams
Pifer, N. D., Mak, J. Y., Bae, W.-Y. & Zhang, J. J., Jan 1 2015, In: Management Faculty Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
College Students' Sexual Knowledge and Attitudes
Martin, J. C. & Mak, J. Y., Jan 1 2013, In: Management Faculty Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Factor Structure of the Chinese Service Quality Assessment Scale
Cheung, S.-Y., Lam, E. T. C., Shao, J.-W. & Mak, J.Y.-M., Jan 1 2013, In: Health and Human Performance Faculty Publications. 84, 1 Supp.Research output: Contribution to journal › Article › peer-review
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Factors Influencing Men’s Basketball Season Ticket Purchase
Mak, J. Y. & Chen, S., May 1 2012, In: Management Faculty Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A Case Study: Participation Motives of Strength and Conditioning Training for College Students
Mak, J. Y. & Cheung, S. Y., Jan 1 2011, In: Management Faculty Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Prizes
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American Alliance for Health, Physical Education and Dance Mabel Lee Award
Mak, J. Y. (Recipient), 2024
Prize: Prize (including medals and awards)
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American Alliance for Health, Physical Education and Dance Research Consortium Services Award
Mak, J. Y. (Recipient), 2024
Prize: Prize (including medals and awards)
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Marshall University Distinguished Artists & Scholars Award
Mak, J. Y. (Recipient), 2024
Prize: Prize (including medals and awards)
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Research Fellow from American Alliance for Health, Physical Education and Dance
Mak, J. Y. (Recipient), 2024
Prize: Prize (including medals and awards)
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University Fellow from Hong Kong Baptist University
Mak, J. Y. (Recipient), 2024
Prize: Prize (including medals and awards)